The University of Western Australia

Snapchat Campaign

We partnered up with illustrious Perth university UWA to deliver the state’s first official university Snapchat, and with a quarter of the office being UWA alumni, we enjoyed the blast from the past that ensued. We took the pre-existing social media account and grew its followers by 466%, whilst producing content that was enjoyable for both current and prospective students. The most rewarding part of the marketing campaign was handing the account back to UWA and watching them develop it even more based on our findings and recommendations, which are still being implemented today.